There’s no doubt that 360 video and virtual reality (VR) is the future. With 360 camera technology becoming better and more affordable, and online streaming and social media platforms like YouTube and Facebook making massive investments in the new technologies, it’s only a matter of time before 360 video and VR becomes ubiquitous in our everyday lives.

Facebook in particular seems intent on bringing this new technology to the masses. As well as buying VR start-up Oculus Rift for $2 billion in 2014, they’ve recently announced the second of their own 360 video camera designs. Facebook aims to make the technology more accessible and appealing to the creative community in the hopes of seeing the production of more innovative and exciting content. The more great content that’s available, the more likely consumers are to invest in new technologies like VR headsets and consumer 360 cameras.

360 video offers vast potential for creative cutting edge promotional content. For example, 360 video tours could be a great way to show off your hotel, resort or office development. This is a far more immersive experience for the user and allows them to explore the environment in 360 degrees, focusing on any area of the space that they wish. This means each users experience will be unique.